The High Cost of Not Having an internet Marketing Strategy
The High expense of Not Having an Online Marketing StrategyIndustrial companies and B2B are slow to embrace online marketing. It is a curious unwillingness given that online marketing is functionality-driven, pays for itself, and delivers new, capable business that can mean dramatic increases in sales and growth.
So, why are some companies sometimes reticent about using online marketing when the advantages regarding exposure and revenue are really so substantial? We thought we had seek out those with the answers.
Direct From the Source
We talked to Marketing Managers and CEOs of companies that have adopted online marketing. These industry leaders are quick to verify that Internet marketing pays for itself. In addition, in a short span of time online marketing is now a crucial, indispensable channel for creating customer awareness and sales directly enhancing the bottom line.
The message from business insiders clear: The danger involved with internet marketing is not large. The benefits are boundless.
We asked a number of your B2B co-workers what it'd have cost them to delay adopting the ability of online marketing. This really is what they had to say.
Lost Company
Experts concur that online search is now the primary source of advice for those making B2B buying decisions. Most company consumers first turn to an internet search engine during the investigation phase of their purchasing process, and just about all of them are going to make use of the Internet at some point during the decision making process. That is correct.
That's a staggering fact, and those who have taken advantage of internet marketing understand this tendency is a few of the best news in decades for companies willing to use the new ways businesses do business.
The reliance on search in the buying procedure means your company hasn't had a better opportunity to reach and get new business. But in addition, it means that each and every day you wait means business lost to the competition.
Online Marketing Pays for Itself
Industry pros realize the bottom line and also the demand for measurable returns on any investment, especially in regards to spends for advertising and marketing. In addition they understand that online marketing is among the few systems ensured to pay for itself.
Online marketing, particularly paid search engine optimization and placement, have a proven track record in giving businesses the highest yields of any vehicle in their own marketing mix.
Moreover, online marketing is a low-risk proposition as it's based on performance. You pay only if a potential customer clicks on your own ad. Using that system, the price of acquiring a customer is dramatically reduced.
Those in the know insist online marketing generates 20-50% of the qualified sales leads in businesses that have relied on trade shows, word of mouth and sales prospecting.
The numbers don't lie. What is your business waiting for?
Competition
Everyone desires a competitive advantage, but even tried and tested approaches can not keep pace with the monumental strides being made with online marketing.
With online marketing, you dominate niche markets and can fend off the competition. The Internet creates a level playing field where companies of all sizes can compete.
And here's another penetration we heard from B2B pros. A three-man operation can look slicker than an international conglomerate.
Thus, why is it vital that you dive into the sphere of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it's difficult to dislodge it. At the moment, in most industries, search rankings and market dominance aren't set yet. They are going to be, plus it's going to cost you more down the road to execute what you can accomplish now with much fewer resources.
As in most areas of company, in the world of internet marketing, it is worth it to act decisively..
Online Buyers are Ready to Purchase
Those people who have reaped the rewards of internet marketing will attest to the fact that customers and compare products and services are far more predisposed to purchasing. It's just the nature of the medium. The time someone reaches your Web site does much of your occupation of selling.
In the realm of online marketing, your customer is looking for your merchandise. They're actively looking to do business with someone.
New adversaries
They're out there, and they are after your organization, although it's not something you like to think about.
Do you believe your adversaries will hesitate to do thus? in the event you do not capitalize on the benefits of online marketing Aggressive, upstart companies using online marketing to extend their reach and exploiting economies of scale, are pulling out all of the stops.
Don't merely wait and see while st albans seo services these companies erode your company's financial well-being. Can you really manage to have these adversaries encroach on what you have fought so difficult to construct? It's time to reclaim what's yours, and online marketing is the solution.
Commoditization
Trust us, we do not just throw around big words because it makes us feel smart. The web has given customers an unprecedented ability to shop and compare, often cutting down the purchasing decision to cost alone. But this "commoditization" of products does not do your business justice, and your bottom line may already be suffering because of it.
What is the response to the dilemma of commoditization? How can you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing additionally allows you to capture potential customers earlier in the purchasing process and provides an excellent vehicle for branding.
Quality business interactions are more than just a price point. Be heard. Stand out. Reap the windfall.
Build Buyer Awareness and Drive Traffic
Many manufacturers and providers do not do an excellent job with their Web sites. We hear this time and time again from the CEOs and Marketing Managers, but additionally from consumers.
Website visitors in many cases are frustrated by poor online marketing practices. Actually, studies show two-thirds of B2B website visitors complain they don't find what they want to find, and nearly half never return to the website as a result. But are you sure you're turning Web site traffic into sales consistently? What impression are you currently giving potential customers when they see your web site? Are your customers telling other prospective customers how professional and simple - to-use your website is?
Online marketing has a lot more than just having a Web site that is visually appealing to do. It is more than simply purchasing keywords and expecting they'll bring you more business. Buying unqualified leads from unidentified sources is commonly like placing your cash into a kiln.
Knowledge, strategy, execution, monitoring, and follow through is required by powerful online marketing. Those are qualities and the abilities we pride ourselves on at Indextree.
The High Cost of Waiting on the Sidelines
As you read this, there's a great chance your competitors are working on their online promotion strategies. It is even possible they're making inroads into getting essential customer segments you may never have the ability to recapture.
Is company good right now? Sure. Is it amazing? Could be better. With an effective online marketing strategy, it could be amazing.
Take it from those who have seen the benefits of internet marketing first hand. Standing on the sidelines has never been so costly.